Data
Data shows a point.
Static measurements. What happened, and by how much.
WC 03
83%
Room
24ºC
Energy
12 kWh
CO₂
1,200 ppm
Queue
77%
Planta Smart Homes · Physical AI
Everything is a flow.
Planta makes physical space intelligent — and cheaper.
Sensors, walls, rooms and apps — one calm, sustainable system. Save millions with tailor-made solutions.
Trusted Partners
Physical space, connectedA highly scalable Physical AI startup
We teach physical space how to understand itself.
Planta Smart Homes transforms the flows inside homes, buildings, factories and cities into intelligence. Energy, air, water, people, temperature, materials and machines become part of one adaptive system.
By understanding how flows behave, we can make space respond. By making space respond, we can eventually build homes as solidified flows.
One intelligence layer. Every physical environment.
01
Sense
Sensors read energy, air, water, people, temperature and machines in real time.
02
Understand
Physical AI turns raw flows into an explainable, actionable model of the space.
03
Adapt
Space responds — comfort, cost and operations tuned continuously.
04
Build
From adaptive buildings to homes designed as solidified flows.
Rock in Rio Lisboa 2026 · Planta Smart Homes · Flow deployment
Planta turned the biggest festivalinto a flow with no queues.
- Invisible sensors in every Smart Restroom block — live occupancy, live pressure.
- A Large Behavior Model routed people to the nearest free WC in under 3 seconds.
- Planta Rock in Rio — our app, embedded inside the official Rock in Rio app.
- Seen by around 50,000 people across the festival: in-app and on-site screens.
100k
people / day
~50k
people reached
1,137
cabins sensed
< 3 s
sensor → screen
~€1M
recovered / day
An app inside the app
Planta Rock in Rio.Live inside the official festival app.
Planta Smart Homes built and operated Planta Rock in Rio — a flow-intelligence app embedded within the official Rock in Rio app. Visitors opened the festival map they already had and saw live occupancy, walking time and the recommended route to the nearest free facility. Same app. New sense of the site.
Chosen among thousands of international startups
Rock in Rio screened the world. Planta Smart Homes shipped the field.
We own the whole stack
Sensor, enclosure, radio, model, app, screen — one team, one flow.
We deploy in the physical world
145,000 m², 8 clusters, 1,137 cabins, four nights, live.
Anonymous by construction
No identity, no tracking, no faces. Aggregate-only reporting.
A Large Behavior Model, not a dashboard
It recommends the next best path, not a chart to read later.
Calibrated to real waves
Light, Growth, Peak, Post-concert — the model changes with the night.
Published research
The method is written down, reproducible, and open to scrutiny.
Paper · July 2026
Freedom Intelligence & Wave Flow Control.
Gonçalo Melo de Magalhães · Planta Design Unipessoal Lda, Porto
- Freedom Intelligence (AFI): space is read as waves of possibility, not as records.
- Wave Flow Control: pressure is resolved before it hardens into a queue.
- Proven live at ~320,000 visitors · 145,000 m² · 1,137 verified cabins.
Four ways to read reality · and the fifth
- NewtonReads forces on solid bodies — quiet on space that adapts.Deterministic
- EinsteinReads geometry bent by mass — quiet on human choice inside it.Relational
- QuantumReads probability of particles — quiet on buildings and crowds.Probabilistic
- Data / AIReads what already happened — quiet on what is forming now.Retrospective
Freedom Intelligence (AFI)
Reads how possibility moves through a space — and acts while it is still forming.
F = (P/D)α∞ — freedom is possibility over distortion. Physics describes matter; AFI governs the flows that matter carries.
Theory of Everything of Freedom Intelligence™ — an original framework developed by Gonçalo Melo de Magalhães, trademark of Planta Design Unipessoal Lda.
Invisible sensors · Large Behavior Model · plantarockinrio.com embedded in the Rock in Rio app · On-site screens
Proof in the physical world
From 100,000-person festivals to industrial buildings.
Live deployments, industrial use cases and European programmes — each with independent proof.
Festival · Live deployment
Rock in Rio Lisboa — Flow Intelligence at city scale
Autonomous Physical AI agents guided visitors to the most suitable facilities in real time.
Case study
Open case
Industry · Industrial use case
HORSE Aveiro — Physical AI for industrial buildings
Industrial use case developed through the European SCAIRA programme — Digital Twin study of the CFT building.
Case study
Open case
European programme
SCAIRA — European industrial acceleration
Selected startup in the second SCAIRA open call. Programme ecosystem: Interreg Sudoe, Aerospace Valley, Airbus Atlantic, HORSE, Mobinov.
Case study
Open case
Programme · Casa do Impacto
TRIGGERS 4.0 — Casa do Impacto
Impact-innovation acceleration programme connected to Casa do Impacto and Santa Casa da Misericórdia de Lisboa.
Case study
Open caseIndependent proof
Deployed, tested and documented in the real world.
Third-party publications and official programme coverage — SAPO, idealista/news, EXPONOR and Interreg Sudoe.
Read articleSAPO
O que andaram as startups a testar na Smart City do Rock in Rio Lisboa
Rock in Rio Lisboa · 2026
Read articleidealista/news
Gonçalo Melo: “a casa deverá ser uma extensão do corpo humano”
HORSE Aveiro · Physical AI positioning · 5 June 2026
Read articleEXPONOR
Edifícios inteligentes que aprendem com os utilizadores? A portuguesa Planta Smart Homes mostra o futuro na 360 Tech Industry
HORSE Aveiro · 360 Tech Industry · 20–21 May 2026
- Read article
Interreg Sudoe
Empreendedor SCAIRA: Gonçalo Melo (Planta Smart Homes)
SCAIRA — European acceleration · 10 December 2025
Flow vs Data
Data records. Flow reveals.
RecordUnderstandGuideImprove
Flow
Flow shows movement with consequence.
Pressure, rhythm, direction, and value — as they form.
From number to guidance
Step 1 · Data
WC 03 · 83%
Step 2 · Flow
People still moving to WC 03 while WC 04 is lower.
Step 3 · Action
Guide visitors toward WC 04.
Step 4 · Value
Pressure drops. Experience improves.
peopleenergywaterairlightcomfortqueuescostapp layersensor layerdigital twinsmart rigsmodular IP
Physical AI infrastructure for living spaces
Flow Testing · Physical AI
Testing flows. Building Physical AI.
Every flow test becomes infrastructure, intelligence, and intellectual property.
Planta tests real flows in real spaces.
People, energy, water, air, light, comfort, queues, and cost — each test becomes a smarter sensor rig, app, digital twin, and IP layer.
Flow testing is how Planta turns buildings into products.
Every space tested makes the next smart home smarter.
Planta studies how space behaves in reality: people, energy, air, water, comfort, queues, and cost.
Smart Industry · Physical AI
Physical AI for factories, operations & industrial buildings.
Investigate → Sense → Connect → Understand → Act
Signals become patterns. Patterns become operational intelligence.
Live · Zone B
Energy
-18%
vs baseline
CO₂
742 ppm
target 800
Comfort
94/100
stable
People flow
312/h
peak 09:20
Ask the operation
"Where is energy being wasted today?"
Zone B ventilation runs while occupancy is low — review schedule.
Protocol-ready
MatterLoRaWANMQTTOPC UAModbusBACnetKNXZigbeeThreadWi-FiBLEHome AssistantAPIs
PlantaOS · Live with HORSE
Inside Planta × HORSE — the real dashboard.
The live PlantaOS deployment with Renault HORSE CFT — 3D twin, deep-dive analytics, compliance, sustainability, alerts and sensor deployment. Click any screen to open fullscreen.
1 / 9
HORSE CFT · GTA-mode 3D twin of the campus, live buildings & agents.
The Planta Method
What Planta Smart Homes does.
Devices control parts. Planta connects the whole physical system.
01
See the space
We map the physical environment: people, rooms, devices, light, air, temperature, energy, water, comfort, routines, and cost.
02
Give it perception
We connect sensors, gateways, environmental data, occupancy signals, cameras where appropriate, LoRaWAN, APIs, and device signals.
03
Connect the ecosystem
We integrate Home Assistant, Matter-ready devices, Apple Home, Google Home, APIs, building systems, and smart infrastructure.
04
Build the intelligence layer
We create digital twins, Flow Intelligence, dashboards, recommendations, automation logic, and real-time decision layers.
05
Make the space usable
We give people a simple interface: app, WebApp, assistant, dashboards, alerts, and a natural way to talk to the building.
A smarter space is not more devices. It is a connected system — the intelligence layer between people, devices, buildings, and operations.
Sensory Layer · Physical AI
Space learns to sense.
Sensors, cameras and devices become one adaptive intelligence. Sense · Understand · Respond.
Planta
Flow
Intelligence
Climate
Air
People
Vision
Energy
Water
Machines
Signals
- Climate
- Air
- People
- Vision
- Energy
- Water
- Machines
- Meters
- LoRaWAN
- Matter · Wi-Fi
- Edge AI
- Flow
Integration · Physical AI Layer
Works with your environment. Connects with your ecosystem.
Planta brings existing sensors, devices, cameras, meters and building systems into one intelligence layer. It can begin with the infrastructure already present and grow through a modular sensing network designed for each space.
From a single room to a festival, factory or city, the same intelligence architecture can scale with the environment.
“We work with the ecosystem. We make it intelligent.”
One readable space
Everything connects into one readable space.
- 01
Devices
Lights, thermostats, locks, sensors, cameras, plugs, HVAC, meters, appliances, and machines.
- Apple
- Siemens
- Matter
- Zigbee
- BLE
- Wi-Fi
- 02
Protocols
Matter, LoRaWAN, MQTT, Modbus, BACnet, OPC UA, KNX, Zigbee, Thread, Wi-Fi, BLE, APIs, and webhooks.
- Matter
- LoRaWAN
- MQTT
- Modbus
- BACnet
- OPC UA
- KNX
- Zigbee
- Thread
- 03
Platforms
Home Assistant, Apple Home, Google Home, building systems, dashboards, and custom web platforms.
- Home Assistant
- Apple Home
- Google Home
- BMS
- Custom dashboards
- 04
Planta Smart Homes Intelligence
Flow Intelligence, digital twin, comfort, energy, water, air, people flow, and cost intelligence.
- Flow Intelligence
- Digital twin
- Comfort
- Energy
- Water
- Air
- People
- Cost
- 05
App · WebApp · Assistant
Users talk to the space, see what is happening, receive recommendations, and act.
- App
- WebApp
- Assistant
- Operator Dashboard
Ecosystem layer
Home Assistant
Planta Smart Homes can connect with Home Assistant as an integration layer for devices, automations, sensors, scenes, and smart home ecosystems. Home Assistant is the ecosystem layer. Planta Smart Homes is the Physical AI layer.
- Integrations
- Automations
- Sensors
- Scenes
- Add-ons
- Connect via
- Home Assistant
Consumer ecosystems
Apple · Google · Matter
Planta Smart Homes is designed to work across modern smart home ecosystems and protocol-ready environments — compatibility depends on device, protocol, and access.
- Apple Home
- Google Home
- Matter
- Home Assistant
- Thread
- Wi-Fi
- Zigbee
- BLE
- APIs
- Connect via
- Matter · Home Assistant · API
+ Matter
Industrial · BMS
Building & industry systems
Planta Smart Homes can connect building systems, industrial signals, HVAC, meters, gateways, and operational dashboards through protocol-aware integration. Industrial and building integrations are evaluated case by case.
- Siemens
- BACnet
- Modbus
- OPC UA
- KNX
- MQTT
- LoRaWAN
- APIs
- Connect via
- Modbus · BACnet · OPC UA · KNX · MQTT · LoRaWAN · API
Protocol-aware, not protocol-limited
“Protocols move signals. Planta Smart Homes turns signals into Flow Intelligence.”
- Matter
- Home Assistant
- Apple Home
- Google Home
- LoRaWAN
- MQTT
- Modbus
- BACnet
- OPC UA
- KNX
- Zigbee
- Thread
- Wi-Fi
- BLE
- APIs
- Webhooks
- Siemens
Services
What Planta Smart Homes offers.
Every space is tailor-made. Choose a starting point.
01 · Home
Smart Home Setup
For homes that need a complete intelligence layer connecting devices, comfort, energy, water, air, routines, app, and assistant.
Opens chat only.
Deliverables
- System audit
- Sensor plan
- Home Assistant / Matter / Apple / Google integration direction
- Planta Smart Homes app layer
- Dashboard
- Automation logic
- Support
Interviews & Media
Planta in the press.
Journalists, editors and industry voices are already writing about Planta Smart Homes — the invisible sensors, the Physical AI, the smart homes for 2028, the festivals we made flow. Independent coverage. Real signal. No self-praise.
1 · Flow Intelligence · Physical AI
Sense, understand, and improve
how life moves.
From perception to action — sensors, AI, and living design.
2 · Buy Smart Home
Real smart homes.
Available 2028.
One-material homes. Sensor-native architecture. Flow Intelligence inside.
3 · Apps
Space, alive in the hand.
Home, Spaces, Festivals — Flow Intelligence in daily action.
4 · Theory of Everything
Everything follows
the lightest path.
Research on flows, freedom, intelligence, and the lightest path.
5 · Invest / Partner
Build the smart home era with Planta.
Investment, partnership, and long-horizon programmes.
Our vision
Everything works with freedom.
We work with the invisible. If space does not move according to human power, we align space with time and with our will — until the room, the building and the city answer to the people inside them.
Planta in motion
Flow, made visible.
Talk to Planta Smart Homes
One conversation. Every next step.
Talk to Planta Smart Homes opens chat only. Buying, investing, apps, and vision have their own buttons.